Our Causes



Reveal the cancer words and phrases that trigger frustration, disconnect, and charged emotions.

We believe the language associated with cancer is old, outdated and has negative associations. 

For the last 100 years the language around cancer has been shaped by the cancer industry.  Words like terminal, cancer free, fighting, winning and losing, and phrases like ‘she lost her brave fight’ are nothing more than taglines and marketing hooks to keep us fearful and caught up in the drama.

Enough is enough. 

We will gather 1,000 bitter words (or phrases), write a statement on your behalf, and call on you to participate in turning the most bitter and triggering words into a one-minute film.

This is how we will Stop a War with Love.